Old Style beer cans as the World's largest Six Pack.

Return of the World's Largest Six Pack

Since the Heileman Brewery, La Crosse, Wisconsin, was sold in 1999, the half-dozen adjacent whitewashed storage tanks could hardly be called a tourist attraction, though for three previous decades they had been known as the World's Largest Six Pack. On Friday, Sept. 26, at 3pm, the restored "World's Largest Six Pack" make a comeback as a sixer of La Crosse Lager in an official ribbon cutting and unveiling ceremony kicking off "City Fest."

The previous set of cans, Heileman's Old Style, were a popular tourist destination and mandatory stop for any college road trip through the state. As the brewery was bought by Stroh's and then changed hands again, roadsiders watched in dismay as the beer can labels were obliterated with white paint. In preparation for new brand labels, perhaps? Completion of that thought took four years, but the beers are finally back.

New Six Pack.

As far as we know, the King Gambrinus statue still stands across the street, hoisting his goblet of suds in appreciation.

[09/23/2003]
Address:
1111 3rd St. S., La Crosse, WI
Directions:
I-90 exit 3 onto US Hwy 53/Hwy 35 (La Crosse). Drive south, following US Hwy 53, for 4.5 miles. US Hwy 53 becomes 3rd St. Stay on 3rd St. The six-pack is four blocks south of the intersection of US Hwy 61/Cass St and US Hwy 14/Cameron Ave., on the east side. King Gambrinus is across the street.
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