Wall Drug Dinosaur
Wall, South Dakota
Wall Drug, the mega-oasis of tourist wonders on the empty prairie of western South Dakota, built its business by luring travelers off of US 14, which passed through town. But when Interstate 90 bypassed Wall in the late 1960s, the flow of traffic was severed as clean as a Dramamine in a pill-chopper.
The attraction's brain trust did not sit back and wait for their business to die. Instead, they hired Emmet Sullivan, who had built Arkansas's Christ of the Ozarks and Rapid City's Dinosaur Park, to erect a 50-ton, 80-foot-long, concrete two-tone dinosaur with white lightbulb eyes next to the freeway. It still stands, an ideal "Exit Here!" sign, dutifully maintained by Wall Drug, whose business has continued to flourish.