Burlingame, California -
World's Largest It's It
Odd food statue dangles off the side of the building that makes this local favorite.
- Address:
- 868 Burlway Rd, Burlingame, CA
- Directions:
- Along Hwy 101 on east side, north of Broadway exit.
- Hours:
- 9 am -3:30 pm M-F except holidays. (Call to verify)
- Phone:
- 650-347-2122
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World’s Largest It’s It The World’s Largest It’s It is located on a non-descript street in an industrial area of Burlingame, California mounted on the factory roof alongside busy U.S. Highway 101.
What’s an It’s It? Only the original San Francisco treat, invented in 1928 by the owner of Playland at the Beach, George Whitney. An It’s It is made of vanilla ice cream sandwiched between two oatmeal raisin cookies and covered in a generous portion of rich chocolate. Whitney wanted to invent a special treat for his Playland customers that was unavailable anywhere else and he got what he was looking for. When Playland was closed in 1970, the It’s It ceased to be produced, much to the dislike of San Franciscans. So in 1974, the It’s It was reborn, and today remains a favorite ice cream treat among those in the know! [03/19/2009]
Nearby Offbeat Places
- Little Man with the Hammer, Burlingame, CA - < 1 mi.
- Museum Of Pez Memorabilia, Burlingame, CA - 2 mi.
- Goofy Father Junipero Serra Statue, Hillsborough, CA - 4 mi.
- In the region: Musee Mecanique, San Francisco, CA - 15 mi.
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