Reno, Nevada: Birthplace of Denim Jeans

Plaque at former location of Jacob Davis's Tailor Shop where Jacob devised a way to use copper rivets to strengthen work pants he made using denim from Levi Strauss and Co. of San Francisco.
Address:
211 North Virginia St., Reno, NV
Directions:
North of W 2nd St., on sidewalk outside the Knitting Factory concert house, North Virginia Street.
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Plaque for the Birthplace of Denim Jeans. Birthplace of Denim Jeans

In North Virginia Street, opposite Harrah's, is a plaque proclaiming that it is the location of Jacob Davis's Tailor Shop where, in 1871, Jacob hit upon the idea of using copper rivets to strengthen the work pants he made using denim from Levi Strauss and Co. of San Francisco.

He later formed a partnership with Levi Strauss and 'the American fashion icon Levi's jeans was born'.

[Brian, 10/31/2009]

May 2012: Photo added.

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