Purple People bridge climbers.

Purple People Bridge - Appeal a Tall Order

It sounded like a great idea to politicians and boosters of Cincinnati, Ohio, and Newport, Kentucky: lease an abandoned bridge over the Ohio River to a promoter who would then paint it a garish color and convince people to pay $60 a piece to walk across it. The promoter said that 80,000 people a year would pay for the experience, pumping about $30 million a year into the local economy.

The problem is, no one showed up.

The Purple People Bridge, a former railroad and automobile trestle across the Ohio River, was given its goofy name by the promoter, Dennis Speigel (focus groups decided that it should be painted purple.). It spans 2,670 feet in a series of five ironwork humps, which peak at about 140 feet high. It became an all-pedestrian bridge in 2001, and the Purple People Bridge Climb was introduced in June 2006.

We have not climbed the Purple People Bridge, but we have climbed a number of odd structures, such as Big Brutus in West Mineral, Kansas, and a giant ape outside of Wildwood, New Jersey. We understand the appeal of high places. And it seems to us as if the people behind the Purple People Bridge Climb have done everything that they can to make it as unappealing as possible to some customers:

Dennis Speigel has offered numerous explanations for the lack of public enthusiasm for his attraction: the price of gasoline, the economy, the heat, the rain. He has declined to divulge how many people have paid to climb the bridge. But he has lowered the price -- for weekend climbs at least -- to $40.

[10/21/2006]
Address:
1 Levee Way, Newport, KY
Directions:
The bridge crosses the river from Kentucky to Ohio. The Kentucky entrance is in Newport, at the north end of Saratoga St.
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