S.C. Billboards: The Winner Is, 4 out of 5 Dentists
Howes Cave, New York
Back-to-back billboards, both stressing Secret Caverns' triumph over unidentified competitors. One side is based on a bad pun, "4 out of 5 dentists prefer our cavity," featuring a pair of nervous dinosaurs and the Secret Caverns Cool Caveman with a big club labeled "sedative."
The other side has a racing theme, "And the winner is....," and is notable for the little Asian tour bus visible on the track. "I said to Kurt," recalled Todd, "'Dude, I'm gonna put an Asian tour bus driving around the dirt track, and they're gonna start coming to Secret Caverns.' And two years later they started to come!"
Todd added, "Now I'm gonna put topless chicks in signs."