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Golden Rondelle.
Golden Rondelle.

Saucer-Shaped Theater of Gold

Field review by the editors.

Racine, Wisconsin

A big gold flying saucer spans a plaza, elevated on brick wall struts. The Golden Rondelle was built specifically for the 1964-65 New York World's Fair by Johnson Wax to show the film, "To Be Alive!" According to the company's history, Herbert Fisk Johnson Jr. told his underlings to build the theater and make the 18-minute film even though they thought it was a risky idea. Johnson said, "Gentlemen, some decisions are only for the brave" (It's easier to be brave when you're the CEO). After the Fair ended, Johnson had the theater dismantled and reassembled as his company's headquarters, where it still shows "To Be Alive!" today -- a unique opportunity to experience what it was like to be at a Fair exhibit in 1964.

Also see: 1964-65 New York World's Fair

Saucer-Shaped Theater of Gold

Golden Rondelle Theater

Address:
1525 Howe St., Racine, WI
Directions:
Golden Rondelle Theater. South side of downtown. From Hwy 32/Racine St. turn east onto 14th St. and drive two blocks to Franklin St. Turn right into the theater parking lot.
Hours:
May-Sep. F-Sa (Call to verify) Local health policies may affect hours and access.
Phone:
262-260-2154
Admission:
Free
Save to My Sights

Nearby Offbeat Places

Kewpee Lunch CounterKewpee Lunch Counter, Racine, WI - < 1 mi.
Restaurant With Tree House DecorRestaurant With Tree House Decor, Mount Pleasant, WI - 3 mi.
Big Red Wiener DogBig Red Wiener Dog, Mount Pleasant, WI - 5 mi.
In the region:
Three Stooges Fermenting Tanks, Milwaukee, WI - 24 mi.

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