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Vanquished dragon.

Secret Caverns Billboard: Vanquished Dragon

Cobleskill, New York

The masterpiece billboard, "Undefeated Champion of the Earth," trumpets in no uncertain terms that Secret Caverns' long battle is over. They have vanquished a Great Foe.

Billboard analysts (us) believe that the unnamed rival is perhaps another cave. An older, bigger, lumbering enemy -- shown at times as a dragon or dinosaur, an oversize reptile whose days are numbered. A subliminal reference to the Beast may be found by viewing the dragon's curious skin markings upside-down (not recommended while you're driving).

Marketing Note: While the "Gagging Tongue" and "X for Eyes" technique is frowned upon even in over-the-top caricature circles, it is perfectly acceptable in druggy outdoor messaging.

Also see: Secret Caverns | Billboard Dissected

Secret Caverns

Address:
671 Caverns Rd, Cobleskill, NY
Directions:
I-88 Exit 22. Turn north onto Hwy 145, then immediately turn right onto Hwy 7. Drive a little over a mile, then turn left onto Caverns Rd. Follow the billboards about 1.5 miles to Secret Caverns on the left.
Hours:
Daily April-Dec. 11-3, hourly tours (Call to verify) Local health policies may affect hours and access.
Phone:
518-296-8558
Admission:
Tour $18. Cash only.
RA Rates:
The Best
Save to My Sights

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In the region:
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