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Neon display.

Tribute to Neon (and Whiskey)

Field review by the editors.

Los Angeles, California

Bulleit Frontier Whiskey paid for a neon billboard, which features the Kentucky beverage's logo surrounded by a dozen L.A.-themed icons. Unveiled in September 2017, designed and fabricated by artists Brendan Donnelly and Lisa "Neon Queen" Schulte, the billboard was supposed to be displayed only for a couple of months in L.A.'s Grand Central Market -- but proved to be so popular that it was given a permanent spot.

The whiskey company pledged to donate $10 for every Tweeted photo of the neon billboard toward the restoration of a "Dale's Cocktails" neon sign in Alameda. The restoration was completed in 2018, and that sign is now displayed in Glendale's Museum of Neon Art.

Tribute to Neon (and Whiskey)

Grand Central Market

317 S. Broadway, Los Angeles, CA
Open until 10 pm Local health policies may affect hours and access.
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