NEHI bottle.

Marker: The Bottle: Lost Roadside Wonder

Field review by the editors.

Auburn, Alabama

John Frederick Williams, manager of a Nehi bottling plant in Opelika, decided to advertise his product by building a 64-foot-high wooden replica of a Nehi soda bottle at this then-busy crossroads. It was 1924. The Bottle, also known as the "Twist Inn," had gas pumps outside and a cafe/minimart in its base. Above the gas pumps was an open-air deck for dancing. A spiral staircase ran up through the neck of the bottle to observation windows just beneath the cap.

The Bottle historical marker.

Williams was such a company man that his nickname was "Chero-cola," but he lost his job when his son, nicknamed "Nehi," was caught using a company truck for personal business. Though the wooden bottle burned down in 1936, it was such a landmark that the crossroads was labeled "The Bottle" on road maps for years afterward.

In 2015 a historical marked was placed on the bottle's former site, complete with a photo of the long-lost wonder.

Marker: The Bottle: Lost Roadside Wonder

Address:
7355 US-280 W., Auburn, AL
Directions:
North of Auburn. The marker stands on the southwest corner of US-280 W. and AL-147/N. College St. Park at the gas station across the street.
Save to My Sights

Nearby Offbeat Places

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In the region:
Gas Station Crudely Shaped Like An Elephant, Roanoke, AL - 33 mi.

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