Valentine, Texas: Prada Marfa

A fake luxury boutique store, set in the middle of a desert, and sealed so that no one can ever enter. Its remote location makes it a target of after-dark morons, sometimes with guns. Legally declared a "museum" in Sep. 2014 to prevent its demolition.
Address:
US Hwy 90, Valentine, TX
Directions:
On the south side of US Hwy 90 less than two miles west of the tiny town of Valentine. Despite its name, it's many miles from Marfa.
Admission:
Free
RA Rates:
Worth a Detour
Save to My Sights

Visitor Tips and News About Prada Marfa

Reports and tips from RoadsideAmerica.com visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Prada Marfa

Just visited Prada Marfa and it's in great shape. No graffiti or damage to be seen and everybody that stops loves it. People have left their own little forms of art all over the fencing surrounding the artwork.

[Brad, 12/30/2018]
Prada Marfa

The Prada store looked fantastic. Two cars full of people from LA, in Texas for a photo shoot, stopped at the exact same time we did and thought it was the most awesome thing they've ever seen. They said it's really famous.

[Joe Rapp, 05/16/2015]

Did you check to see whether the two cars were on rails? "Cars full of people from LA" sounds like a looping part of an art installation!

Prada Store

I just drove by the Prada Store and it looked freshly painted, no graffiti, and windows were intact. I had to take a second look wondering what this little store is doing out here in the middle of nowhere. Interesting photo op.

[Wayne, 03/07/2014]

Sadly, the Store was viciously trashed by morons on March 8, the very next night after your visit!

Prada Store

It appears as though they've attempted to cover up the graffiti. They forgot some in the back, or maybe some kids recently did it. Regardless or not if this should be considered "art," it's interesting enough and worth a stop!

[Katie, 10/13/2012]

Prada.

Prada Store

The Prada Store, which stands in an otherwise empty basin of the Chihuahuan Desert (and is actually an art project), has recently suffered some serious abuse. Lightning knocked out its security cameras. Vandals sprayed it with graffiti. Bullet holes scar its display window (the glass was replaced years ago with bullet-proof laminated plastic). Someone ran over its dedication marker.

Its local curators want to repair the damage, but money is tight and they reportedly may just let the Prada Store crumble unless they can get some regional support. A good first step would be to stop trying to destroy it....

[RoadsideAmerica.com Team, 03/29/2011]

Nearby Offbeat Places

Border Patrol BlimpBorder Patrol Blimp, Marfa, TX - 17 mi.
McDonald ObservatoryMcDonald Observatory, McDonald Observatory, TX - 30 mi.
Rattlers and ReptilesRattlers and Reptiles, Fort Davis, TX - 38 mi.
In the region:
Tiny Church, Marfa, TX - 36 mi.

Latest Tips Across Roadside America

Catch up on the latest discoveries from the road.

Explore Thousands of Oddball Tourist Attractions!

Unique destinations in the U.S. and Canada are our special obsession. Use our attraction recommendation and maps to plan your next road trip.

January 17, 2020

My Sights

My Sights

Save Cool Vacation Destinations!

Try My Sights

Roadside America app
Roadside Presidents app

Texas Latest Tips and Stories

Latest Visitor Tips

Sight of the Week

Sight of the Week

Nike Missile Site SF-88L, Mill Valley, California (Jan 13-19, 2020)

SotW Archive

USA and Canada Tips and Stories

More Sightings

Sightings. Arrives without warning. Leaves no burn marks. A free newsletter from RoadsideAmerica.com. Subscribe now!
RoadsideAmerica.com Hotel & Motel Finder

Special rates for hotels.

Book Now