Valentine, Texas: Prada Marfa

A fake luxury boutique store, set in the middle of a desert, and sealed so that no one can ever enter. Its remote location makes it a target of after-dark morons, sometimes with guns. Legally declared a "museum" in Sep. 2014 to prevent its demolition.

US Hwy 90, Valentine, TX
On the south side of US Hwy 90 less than two miles west of the tiny town of Valentine. Despite its name, it's many miles from Marfa.
RA Rates:
Worth a Detour
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Visitor Tips and News About Prada Marfa

Reports and tips from visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Prada Marfa.

Prada Marfa

Fascinating installation. Be sure to check out the gate behind the building. It's decorated with locks that have personalized messages on them.

[Carter Sutton, 07/09/2020]

"Love Locks" spillover...

Prada Marfa

Just visited Prada Marfa and it's in great shape. No graffiti or damage to be seen and everybody that stops loves it. People have left their own little forms of art all over the fencing surrounding the artwork.

[Brad, 12/30/2018]
Prada Marfa

The Prada store looked fantastic. Two cars full of people from LA, in Texas for a photo shoot, stopped at the exact same time we did and thought it was the most awesome thing they've ever seen. They said it's really famous.

[Joe Rapp, 05/16/2015]

Did you check to see whether the two cars were on rails? "Cars full of people from LA" sounds like a looping part of an art installation!

Prada Store

I just drove by the Prada Store and it looked freshly painted, no graffiti, and windows were intact. I had to take a second look wondering what this little store is doing out here in the middle of nowhere. Interesting photo op.

[Wayne, 03/07/2014]

Sadly, the Store was viciously trashed by morons on March 8, the very next night after your visit!

Prada Store

It appears as though they've attempted to cover up the graffiti. They forgot some in the back, or maybe some kids recently did it. Regardless or not if this should be considered "art," it's interesting enough and worth a stop!

[Katie, 10/13/2012]

Nearby Offbeat Places

Border Patrol BlimpBorder Patrol Blimp, Marfa, TX - 17 mi.
McDonald ObservatoryMcDonald Observatory, McDonald Observatory, TX - 30 mi.
Rattlers and ReptilesRattlers and Reptiles, Fort Davis, TX - 38 mi.
In the region:
Marfa Mystery Lights, Marfa, TX - 44 mi.

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