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La Crosse, Wisconsin: World's Largest Six Pack and King of Beer Team Field Report

1111 3rd St. S., La Crosse, WI
I-90 exit 3 onto US Hwy 53/Hwy 35 (La Crosse). Drive south, following US Hwy 53, for 4.5 miles. US Hwy 53 becomes 3rd St. Stay on 3rd St. The six-pack is four blocks south of the intersection of US Hwy 61/Cass St and US Hwy 14/Cameron Ave., on the east side. King Gambrinus is across the street.
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World's Largest Six Pack.

World's Largest Six Pack and King of Beer

Giant labeled storage tanks for a local brewery come in a convenient sixer. Across the street a 15th century King hoists a golden goblet toward the mighty sudsers. Report... [01/23/2011]

Visitor Tips and News About World's Largest Six Pack and King of Beer

Reports and tips from visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

World's Largest Six Pack: Old Style

On Friday, September 29, 2023, we will host a ribbon-cutting ceremony to celebrate the new look of the World's Largest Six-Pack -- with the original Old Style labels on them. We will be producing Old Style beer in La Crosse once again in 2024! This will be a much needed win for the brewery and the city.

[Joshua Aliesche, 06/10/2023]

The supersized sudsers sported Old Style labels from 1969 to 1999.

World's Largest Six Pack, and the King of Beer

They tore off the facade August 7th. I don't know if this is permanent or if they are giving it a much needed face lift. As of currently, there are no beer can designs.

[Willow Phlox, 08/13/2022]

According to the brewery, the six-pack will return some time in 2023.

Six Pack.

World's Largest Six Pack

The cans are a little washed out, but the six pack is still there. They're now a part of City Brewing, which is a packaging company.

[Krista, 09/01/2016]

We've read reports that the statue of Gambrinus, King of Beer, will return to his spot across from the six pack in September 2016. He was damaged by drunk fans in 2015.

Largest Six Pack sign.

World's Largest Six Pack

You can't keep a good roadside attraction down! The World's Largest Six-Pack has risen anew. Once painted in the colors of Heileman's "Old Style Lager" beer, the six aging tanks that make up the six pack were painted over following the closure of the brewery back in 2001.

Since then, the brewery was reopened by a group of investors/entrepreneurs and renamed the "City Brewing Company." Sleeves, painted to look like the label of City Brewing Company's "La Crosse Lager" beer, have been placed on four of the six aging tanks that make up the "six-pack". So now you have not only the World's Largest Six-pack, but also the World's Largest Koozies!

Oh, yeah. The statue of Gambrinus still stands at the brewery, across the street from the six-pack. And free tours of the brewery (including sampling of the finished product) leave from the hospitality center, 1/2 block south of the six-pack.

[Bill Scheitzach, 03/10/2009]

Nearby Offbeat Places

Angel With A SkateboardAngel With A Skateboard, La Crosse, WI - < 1 mi.
Ho-Chunk Lacrosse Players StatueHo-Chunk Lacrosse Players Statue, La Crosse, WI - 4 mi.
Sunny the Giant SunfishSunny the Giant Sunfish, Onalaska, WI - 6 mi.
In the region:
Giant Tin Turkey, Genoa, WI - 18 mi.

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