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La Crosse, Wisconsin: World's Largest Six Pack and King of Beer

Giant labeled storage tanks for a local brewery come in a convenient sixer. Across the street a 15th century King hoists a golden goblet toward the mighty sudsers.

Visitor Tips and News About World's Largest Six Pack and King of Beer

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Return of the World's Largest Six Pack

Since the Heileman Brewery, La Crosse, Wisconsin, was sold in 1999, the half-dozen adjacent whitewashed storage tanks could hardly be called a tourist attraction, though for three previous decades they had been known as the World's Largest Six Pack. On Friday, Sept....

[09/23/2003] Complete News Story

World's Largest Six-Pack

Yes, sadly, the Heileman's plant in La Crosse closed in 1999. However, after the purchase of the name by Stroh's and then Miller, the disused plant was purchased by the city of La Crosse... and now the city is in charge of brewing the beer. They have resurrected the original name of the Brewery - "City Brewery" - and continue to produce hand-crafted beers. As of yet the Six-Pack stands white... but maybe soon it will be "City Lager" or "La Crosse Lager"... two beers which taste suspiciously like Old Style and Special Export.

And now the City Brewery is the main sponsor of La Crosse's Oktoberfest... September 28th through October 6th, at the South Side and North Side Festival Grounds. Live music, games (Olympic Beer Games and the Keg Toss are my favourites), lots of fried cheese... a good time for all.

[James L. Williamson, 10/06/2001]
World's Largest Sixpack - Gone

Since G. Heileman (which was a subsidiary of Stroh's Brewing) was closed about a year or so ago, the tanks which made up the Sixpack have been repainted. They are now a non-descript white, although the job was incomplete and there are still signs of their former glory showing through. But for all practical purposes, another roadside attraction has bitten the dust.

[Bill Scheitzach, 04/03/2001]

We have a report from "Andy" that the statue of Gambrinus, beer god, still stands.

World's Largest Six-Pack obliterated

Our worst fears confirmed: The World's Largest Six Pack is gone, painted over by its new owners. The Old Style Brewery in La Crosse, WI was sold by Strohs to The City Brewing Company recently....

[11/07/1999] Complete News Story

Brewery closes; World's Largest Six-Pack doomed?

The Heileman brewery in LaCrosse, WI, may be closing forever. Heileman's was purchased in 1996 by Stroh's, who consolidated operations and sold the rest to Miller and Pabst....

[06/27/1999] Complete News Story

World's Largest Six Pack and King of Beer

Address:
1111 3rd St. S., La Crosse, WI
Directions:
I-90 exit 3 onto US Hwy 53/Hwy 35 (La Crosse). Drive south, following US Hwy 53, for 4.5 miles. US Hwy 53 becomes 3rd St. Stay on 3rd St. The six-pack is four blocks south of the intersection of US Hwy 61/Cass St and US Hwy 14/Cameron Ave., on the east side. King Gambrinus is across the street.
RA Rates:
Worth a Detour
Save to My Sights

Nearby Offbeat Places

Angel With A SkateboardAngel With A Skateboard, La Crosse, WI - < 1 mi.
Ho-Chunk Lacrosse Players StatueHo-Chunk Lacrosse Players Statue, La Crosse, WI - 4 mi.
Sunny the Giant SunfishSunny the Giant Sunfish, Onalaska, WI - 6 mi.
In the region:
Deke Slayton Memorial Space and Bicycle Museum, Sparta, WI - 24 mi.

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