Atlanta, Georgia: The New World of Coca-Cola

RoadsideAmerica.com Team Field Report

Address:
121 Baker St. NW, Atlanta, GA
Directions:
On the corner of Baker St. and Centennial Olympic Park Drive. SOUTHBOUND: I-75/85 exit 249-C onto Williams St. Turn right onto Ivan Allen Jr Blvd. The parking garage is on the left at the second traffic light. NORTHBOUND: I-75/85 exit 249-D onto Spring St./W. Peachtree. Turn right onto the Spring St. ramp toward Centennial Olympic Park Drive. Bear right onto Centennial Olympic Park Drive, then take a quick left at the traffic light onto Ivan Allen Jr Blvd. The parking garage is on the left at the second traffic light.
Hours:
M-F 9-5, Sa 9-6, Su 10-5. (Call to verify)
Phone:
404-676-5151
Admission:
Adults $17. Parking $10.
RA Rates:
Major Fun
Save to My Sights

Coke inventor statue and World of Coca Cola.

The New World of Coca-Cola
A multi-million-dollar shrine to what Coca-Cola humbly calls "the most successful product in the history of commerce." Roadsideamerica.com Report... [05/02/2011]

Visitor Tips and News About The New World of Coca-Cola

Reports and tips from RoadsideAmerica.com visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Secret Formula Vault.

The New World of Coca Cola

When you enter the New World of Coca Cola building, you're welcomed with a mini can of Coke, then ushered through the double doors to start your self-guided tour. We had a great time and took lots of pictures. The tour lasted about an hour and a half.

[Bordeauxbarb, 03/14/2019]
World of Coca Cola

It must be noted that there is a hefty admission fee. $16 when I went in May of 2015. I have a very high tolerance for the absurdly sublime, and I love cheesy weird things. But for me this was like paying $16 for a walk through an infomercial. It wasn't "so bad it was good;" it was simply bad, even offensive.

[Loretta P, 05/12/2015]

The marketing cheese is more pungent in the New World of Coca-Cola than it was in its predecessor, the old World of Coca Cola (Although for its time the old World was pretty pungent, too).

Avoid Beverly.

The New World of Coca-Cola

Interesting. Don't forget to try the different sodas but I don't recommend the one named Beverly. The employees were very helpful.

[Eileen, 06/09/2013]

Yes, by all means -- avoid Beverly.

History of Coke.

Coca-Cola Makes A Better World

In 1990, when Coke opened The World of Coca-Cola in Atlanta, Georgia, it was one of the Seven Wonders of Roadside America, part of an elite fraternity that included House on the Rock and Precious Moments Inspirational Park. The World of Coca-Cola, an evolutionary leap from traditional factory tours, was the most self-indulgent, over-glorified, lavish shrine to a product that we had ever seen, and we told others to see it, too.

... [06/06/2007] Complete News Story

Nearby Offbeat Places

Solar Parking LotSolar Parking Lot, Atlanta, GA - < 1 mi.
World's Longest Freestanding EscalatorWorld's Longest Freestanding Escalator, Atlanta, GA - < 1 mi.
Folk Art ParkFolk Art Park, Atlanta, GA - < 1 mi.
In the region:
Stone Mountain: Confederate Mount Rushmore, Stone Mountain, GA - 15 mi.

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