Joe, Montana: Town of Joe, Montana

Named for a champion football player of the 1990s. If you're a fan, you might want to visit to see what's still around...
Address:
Ismay Rd, Joe, MT
Directions:
US Hwy 12 and Junction 320 Rd to Ismay.
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Visitor Tips and News About Town of Joe, Montana

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Sign for Joe, MT.

Town of Joe, Montana

In 1993, the town of Ismay changed its name to "Joe." A Kansas City radio station convinced the population (all 22 of them) to do it as a publicity gimmick when the legendary Joe Montana was traded to the Kansas City Chiefs. Back then the champion football player was a household name, and the town voted for the name change to last at least for the duration of football season.

Montana led his team to victory, and retired from football a few years later. The town eventually lapsed into calling itself Ismay again, although signs for "Joe" remained. Funds raised from the sale of "Joe, Montana" souvenirs enabled the town to build a new fire station.

We took this photo of a sign for "Joe, MT" in 2002, so can't confirm there's anything still to see.

[RoadsideAmerica.com Team, 03/21/2009]

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