Skip to Main Content

St. Augustine, Florida: Bluebird of Happiness

A strange, deteriorated orange bird from the 1940s was painted blue and transformed into the bluebird of happiness, currently advertising Vilano Beach and posing with fun-loving tourists.

180 Vilano Rd, St. Augustine, FL
Vilano Road, very near the Vilano Beach Public Pier, north side of street.
Save to My Sights

Visitor Tips and News About Bluebird of Happiness

Reports and tips from visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Bluebird of Happiness.

Bluebird of Happiness

The view from the pier that comes with it is gorgeous!

[JD Wilkes, 11/23/2022]


Big Bluebird

The big Bluebird of Happiness in Vilano Beach, Florida, is from the mid-1970s. The reason I know this is because the bird was an inspiration from the "Happiness is" campaign Florida had with Anita Bryant. My parents owned a citrus shop on San Marco Avenue, and they built it. My Mother and I went to Tampa to get the forms for the fiberglass body and head.

[Elise Longino, 03/04/2020]

Anita Bryant used the "Happiness is" theme in her halftime show performance at the 1973 Super Bowl, where Miami became the first and only NFL team to complete an undefeated season.

Bluebird of Happiness.

Bluebird of Happiness

Had a fun time visiting the area and checking out this big dude!

[OffbeatJimmy, 03/13/2019]

Bluebird of Happiness.

Bluebird of Happiness

The Bluebird of Happiness is still looking good on the Vilano Beach pier.

[Ron, 12/01/2014]
Bluebird of Happiness

The Bluebird has moved (very) slightly onto the pier itself. It now greets visitors out in the open, rather than from behind a fence off to the side. It's showing a bit of wear, with a big crack in its beak, but it's still brightly painted and cheerful as ever.

[Prof. .a., 08/24/2012]

Nearby Offbeat Places

Fountain of YouthFountain of Youth, St. Augustine, FL - 1 mi.
The Great Cross - A Very Tall CrossThe Great Cross - A Very Tall Cross, St. Augustine, FL - 1 mi.
Fertility Shrine of Our Lady of La LecheFertility Shrine of Our Lady of La Leche, St. Augustine, FL - 1 mi.
In the region:
Ten-Mile Brick Road, Espanola, FL - 28 mi.

Latest Tips Across Roadside America

Catch up on the latest discoveries from the road.

Explore Thousands of Oddball Tourist Attractions!

Unique destinations in the U.S. and Canada are our special obsession. Use our attraction recommendation and maps to plan your next road trip.

My Sights

My Sights on Roadside America

Save Cool Vacation Destinations! ...Try My Sights

Mobile Apps

Roadside America app: iPhone, iPad Roadside America app for iPhone, iPad. On-route maps, 1,000s of photos, special research targets! ...More

Roadside Presidents app: iPhone, iPad Roadside Presidents app for iPhone, iPad. POTUS landmarks, oddities. ...More

Florida Latest Tips and Stories

Latest Visitor Tips

Sight of the Week

Sight of the Week

Rocky Mountain Dinosaur Resource Center, Woodland Park, Colorado (Apr 15-21, 2024)

SotW Archive

USA and Canada Tips and Stories

More Sightings