Oconomowoc, Wisconsin: Yellow Brick Road Begins

The swirly start of the Road, along with life-size color statues of all the main characters. Oconomowoc was one of the first towns to screen the "Wizard of Oz" movie in 1939.

Address:
168 E. Wisconsin Ave., Oconomowoc, WI
Directions:
Downtown. On the north side of WI-16/E. Wisconsin Ave., just west of its intersection with St. Paul St. and City Hall.
Save to My Sights

Visitor Tips and News About Yellow Brick Road Begins

Reports and tips from RoadsideAmerica.com visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Wicked Witch.

Yellow Brick Road Begins

Don't panic if there's no street parking -- there is ample parking behind the row of buildings. The Wizard is next to the monument in front, and the Wicked Witch is behind Dorothy and company, facing away from them.

Across the street is a cute building that says KILLER ANTIQUES in big red letters. Unfortunately, they were closed and I didn't get to learn more.

[Kitsa, 05/13/2021]

A stone monument notes the display "commemorates the World Premier of MGM's The Wizard of Oz. Shown here in downtown Oconomowoc at the Strand Theater on August 12th, 1939."

Yellow Brick Road.

Yellow Brick Road

There is a full-sized replica of the beginning spiral of the Yellow Brick Road from the Wizard of Oz movie, along with life-size figures of Dorothy, the Scarecrow, the Tin Man, the Cowardly Lion, the Wicked Witch, the Wizard and even Toto. Oconomowoc was the location of one of the very first preview showings of the Wizard of Oz movie in August 1939.

[Richard Ornberg, 01/13/2020]

The Road and statues were unveiled in 2019, to mark the 80th anniversary of the film's debut in Oconomowoc.


Nearby Offbeat Places

Nike MissileNike Missile, Okauchee, WI - 3 mi.
Concord Zoo, Behind General StoreConcord Zoo, Behind General Store, Concord, WI - 5 mi.
Tombstone of The Smallest Man on RecordTombstone of The Smallest Man on Record, Ixonia, WI - 6 mi.
In the region:
Teddy Roosevelt Shot Here, Milwaukee, WI - 30 mi.

Latest Tips Across Roadside America

Catch up on the latest discoveries from the road.

Explore Thousands of Oddball Tourist Attractions!

Unique destinations in the U.S. and Canada are our special obsession. Use our attraction recommendation and maps to plan your next road trip.

My Sights

My Sights on Roadside America

Map and Plan Your Own Roadside Adventure ...Try My Sights

Mobile Apps

Roadside America app: iPhone, iPad Roadside America app for iPhone, iPad. On-route maps, 1,000s of photos, special research targets! ...More

Roadside Presidents app: iPhone, iPad Roadside Presidents app for iPhone, iPad. POTUS landmarks, oddities. ...More

Wisconsin Latest Tips and Stories

Latest Visitor Tips

Sight of the Week

Sight of the Week

Cosmosphere, Hutchinson, Kansas (Jun 14-20, 2021)

SotW Archive

USA and Canada Tips and Stories

More Sightings

RoadsideAmerica.com Hotel & Motel Finder

Special rates for hotels.

Book Now