Durango, Colorado: 1950s Chief Diner Sign
Built in the 1950s, the smiling "Chief" now calls attention to a Native American art gallery.
- Address:
- 123 W. 9th St., Durango, CO
- Directions:
- Downtown, on the northeast corner of W. 9th St. and Narrow Gauge Ave.
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A very happy-go-lucky Native American 3D fancy sign greets you for customer parking!
[TL, 09/16/2021]Nearby Offbeat Places



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"The Chief" was built in the late 1950s as a sign for Durango's Chief Diner. Back then he was outlined in neon, and had a waving arm powered by a washing machine motor. A nearly identical sign, by the same designer, stands in Cincinnati.