Joseph City, Arizona: Jackrabbit Trading Post
The iconic "Here It Is" billboard is a required photo stop for Route 66 lovers.
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Heading eastbound on I-40 from Flagstaff, AZ to Albuquerque, NM there's a great big yellow sign on that side of the highway. It says "HERE IT IS" in biiiig letters with a stylized icon of a jackrabbit. They sell (besides fuels for the car and I) fridge magnets, license plates, and underwear saying HERE IT IS against yellow backgrounds and the rabbit. You can guess where the underwear has the logo printed.
[Samuel Prus, 01/29/1998][Previous 5 items] Page of 3
Jackrabbit Trading Post
- Address:
- 3386 W Highway 66, Joseph City, AZ
- Directions:
- I-40 exit 269, southeast side.
- Phone:
- 928-288-3230
- RA Rates:
- Worth a Detour
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The Jackrabbit Trading Post, Joseph City, AZ, is a souvenir stand noted for its signage. There is a fiberglass jackalope with saddle out front. Store is not so big, not so great, but a landmark right on a drivable strip of Rt. 66 that runs from Joseph City. On our visit, the sign desperately needed a paint job.