Milwaukee, Wisconsin: Brewery Tour Laverne and Shirley Tribute

Lakefront Brewery uses the original bottling line seen in the 1970s TV show, and showers praise on Milwaukee icons Laverne and Shirley during the brewery tours.

Lakefront Brewery

Address:
1872 N. Commerce St., Milwaukee, WI
Directions:
Lakefront Brewery. Despite the name, the brewery is on the Milwaukee River, not Lake Michigan. On the east side of N. Commerce St., just south of the Holton St. bridge.
Hours:
M-F 12-7, Sa-Su 11-8 (Call to verify) Local health policies may affect hours and access.
Phone:
414-372-8800
Admission:
M-F $10, Sa-Su $12.
Save to My Sights

Visitor Tips and News About Brewery Tour Laverne and Shirley Tribute

Reports and tips from RoadsideAmerica.com visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Lakefront Brewery Tour

We did the Lakefront Brewery Tour in June 2021. They didn't mention Lavern and Shirley at all, even though a picture of them hangs in the first room we were in. It's still a fun tour. Be sure to book ahead.

[Lisa, 07/22/2021]

The placing of a glove on an assembly line bottle -- as seen in the opening credits of the 1970s sitcom -- is still promoted as part of the brewery tour.

Lakefront Brewery.

Laverne and Shirley Bottling Line

The original bottling line used in the opening credits was in the Schlitz Brewery. After it closed, the bottling line was purchased by the owners of Lakefront Brewery. It is used daily and can be seen during the tour.

[Ron Renken, 02/11/2020]

The tour includes a rendition of the theme song from the 1970s TV show, and guests are invited to drop gloves over the moving bottles just like Milwaukee icons Laverne and Shirley did in the opening credits. Nov. 2020: Photo added.


Nearby Offbeat Places

Safe House - Spy-Themed ClubSafe House - Spy-Themed Club, Milwaukee, WI - 1 mi.
Bronze FonzBronze Fonz, Milwaukee, WI - 1 mi.
Lady Bug BuildingLady Bug Building, Milwaukee, WI - 1 mi.
In the region:
22-Foot-Long Graf Zeppelin II, Milwaukee, WI - 7 mi.

Latest Tips Across Roadside America

Catch up on the latest discoveries from the road.

Explore Thousands of Oddball Tourist Attractions!

Unique destinations in the U.S. and Canada are our special obsession. Use our attraction recommendation and maps to plan your next road trip.

My Sights

My Sights on Roadside America

Map and Plan Your Own Roadside Adventure ...Try My Sights

Mobile Apps

Roadside America app: iPhone, iPad Roadside America app for iPhone, iPad. On-route maps, 1,000s of photos, special research targets! ...More

Roadside Presidents app: iPhone, iPad Roadside Presidents app for iPhone, iPad. POTUS landmarks, oddities. ...More

Wisconsin Latest Tips and Stories

Latest Visitor Tips

Sight of the Week

Sight of the Week

World's Largest Fire Hydrant, Columbia, South Carolina (Dec 6-12, 2021)

SotW Archive

USA and Canada Tips and Stories

More Sightings

RoadsideAmerica.com Hotel & Motel Finder

Special rates for hotels.

Book Now