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You Say Potato: The Power Of The “M” Word

December 3, 2008

We’ve said it before: “museum” is not a bad word, even though some branding gurus and museum owners would say otherwise.

Or maybe it’s just not as bad a word as some others.

Latest example: Blackfoot, Idaho, where the Potato Museum is wrapping up a record attendance year. This may be in part due to its makeover of its World’s Largest Baked Potato. But mostly it’s because the attraction has changed its name from “World Potato Exposition” to “Potato Museum” on its freeway signs. The old name threw us when we first visited — we half-expected some kind of old state fair exhibit, or a potato futures trading floor….

“People would come in and ask ‘Where’s the potato expo?’” says a chamber of commerce spokesman in a KIFI-TV news report. “After changing the name now people say, ‘I’m here to see the potato museum.’”

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