New Bern, North Carolina: Birthplace of Pepsi

Corner drug store commemorates where Caleb Bradham invented Pepsi in New Bern's pharmacy.

Birthplace of Pepsi Store

Address:
256 Middle St., New Bern, NC
Directions:
US 17 to downtown, where US 17/Broad St. turns south into US 17/Front St. Two blocks west and one block south of this, at the corner of Pollack and Middle Sts.
Hours:
M-Sa 10-6, Su 12-4 (Call to verify)
Phone:
252-636-5898
Save to My Sights

Visitor Tips and News About Birthplace of Pepsi

Reports and tips from RoadsideAmerica.com visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Birthplace of Pepsi

The building is now a restaurant, closed on Sundays. There is a plaque outside on the wall.

[Odosbucket, 06/11/2013]
Birthplace of Pepsi Fountain. Birthplace of Pepsi

There's a working soda fountain at the birthplace of Pepsi in the drug store.

[Jason Guiher, 04/14/2012]

Nearly as good as discovering the Fountain of Youth!

Birthplace of Pepsi

The state highway marker mentioned on the Hard and Soft Drink web page is still located in New Bern, but the building that originally housed Caleb D. Bradham's pharmacy has now been turned into a weird pseudo-pepsi museum (closed on Sundays - bummer). Looking through the glass I could see that there were lots of Pepsi-themed pieces of art located in the museum as well as an old-time soda counter and fountain. It's no World of Coca-Cola but at least it's a tribute!

Across the steet from Bradham's old pharmacy is a competing Pepsi Museum (also closed on Sundays). Although Coke is still King at least the peoples of New Bern, NC are finally getting around to acknowledging that their sleepy little town is the birthplace of Pepsi.

Two other interesting things to note... when I trying to get a picture of Bradham's old pharmacy I backed into a cannon sunk into a concete sidewalk! The cannon was taken from a British ship back during the war for US independance and, for some reason, buried open end down in the sidewalk. A weathered plaque tells the story.

The second thing of interest is the grave of Caleb D. Bradham himself -- located in Cedar Grove Cemetery in New Bern. It seems that neither the inventor of Coke or Pepsi has a concrete Coke or Pepsi bottle headstone. Both Dr. John Pemberton and Caleb D. Bradham's graves simply mention that they were the inventors of Coke and Pepsi but no big concrete celebration of that fact.

[Greg Brown, 03/04/2001]

Nearby Offbeat Places

Latest Tips Across Roadside America

Catch up on the latest discoveries from the road.

Explore Thousands of Oddball Tourist Attractions!

Unique destinations in the US and Canada are our special obsession. Start here.
Use RoadsideAmerica.com's Attraction Maps to plan your next road trip.

July 25, 2014

My Sights

Save Cool Vacation Destinations!

Try My Sights

Roadside America app
Roadside Presidents app

North Carolina Latest Tips and Stories

Latest Visitor Tips

Sight of the Week

Sight of the Week

Rosie the Riveter Visitor Center, Richmond, California (Jul 21-27, 2014)

SotW Archive

USA and Canada Tips and Stories

Latest Visitor Tips

Sightings. Arrives without warning. Leaves no burn marks. A free newsletter from RoadsideAmerica.com. Subscribe now!
RoadsideAmerica.com Hotel & Motel Finder

Special online rates for hotels & motels.

Nearby Hotels and Motels, New Bern, North Carolina

Nightly rates found:

Book Online Now