Road trip news, rants, and ruminations by the Editors of RoadsideAmerica.com
December 15, 2010
The current larger-than-life lineup includes a coffee cup, bicycle, paintbrush, toothbrush, and by far the area’s most prominent promotional eye candy: a 10-foot-tall three-dimensional portrait of 5&10 cent store proprietor Ed Vidler. “Vidler on the Roof” depicts the friendly, bespectacled merchant (of 80-plus years) perched above the store entrance, wearing a red apron, right hand raised in a friendly wave, with sneaker-clad legs dangling over the edge of the building. It’s a traffic-stopping town treasure.
The crafty guy responsible for all this mega-sized marketing is Eric Zimmermann, owner of Visual Impact Signs on Main Street (home of the giant paintbrush). Zimmermann’s business has been growing and growing, ever since he took on the task of fabricating “The Lake Effect Man” for Buffalo brewpub Pearl Street Grill. In 2008, this tribute to the area’s notoriously inclement weather was unveiled: a 24-foot-tall, 2 1/2 ton sculpture of a hat-and-raincoat-sporting man, emerging from a beer tap, using his arm to shield himself from the prevailing precipitation.
Zimmermann says “we sell them because they are effective.” But he “sees the point of the village” and recognizes that “they have to be done tastefully.” We say: pay them no mind! After all, the recent publicity means that he’s now being contacted by out-of-state clients…and that’s good news. As we’re huge fans of huge signs, we hope that he’ll soon be rolling out his special brand of commercial sculpture in other regions. When Art meets Mart, the more the merrier!
[Post by Anne D. Bernstein]
Vidler on the Roof statue
- 690 Main Street, East Aurora, NY
- Main St. between Church St. and Pine St., north side.
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