Secret Caverns Billboard Detail:
Vanquished Dragon
"Undefeated Champion of the Earth" trumpets in no uncertain terms that Secret Caverns' long battle is over. They have vanquished a Great Foe.
Analysts believe that the unnamed rival is perhaps another cave. An older, bigger, lumbering enemy -- shown at times as a dragon or dinosaur, an oversized reptile whose days are numbered. A subliminal reference to the Beast may be found by viewing the dragon's curious skin markings upsidedown (not recommended while you're driving).
Marketing Note: While the "Gagging Tongue" and "X for Eyes" technique is frowned upon even in over-to-top caricature circles, it is perfectly acceptable in druggy outdoor messaging.
