Valentine, Texas: Prada Marfa

A fake luxury boutique store, set in the middle of a desert, and sealed so that no one can ever enter. Its remote location makes it a target of after-dark morons, sometimes with guns. Legally declared a "museum" in Sept. 2014 to prevent its demolition.
Address:
US Hwy 90, Valentine, TX
Directions:
On the south side of US Hwy 90 less than two miles north of Valentine.
Admission:
Free
RA Rates:
Worth a Detour
Save to My Sights

Visitor Tips and News About Prada Marfa

Reports and tips from RoadsideAmerica.com visitors and Roadside America mobile tipsters. Some tips may not be verified. Submit your own tip.

Prada Marfa

The Prada store looked fantastic. Two cars full of people from LA, in Texas for a photo shoot, stopped at the exact same time we did and thought it was the most awesome thing they've ever seen. They said it's really famous.

[Joe Rapp, 05/16/2015]

Did you check to see whether the two cars were on rails? "Cars full of people from LA" sounds like a looping part of an art installation!

Prada Store

I just drove by the Prada Store and it looked freshly painted, no graffiti, and windows were intact. I had to take a second look wondering what this little store is doing out here in the middle of nowhere. Interesting photo op.

[Wayne, 03/07/2014]

Sadly, the Store was viciously trashed by morons on March 8, the very next night after your visit!

Prada Store

It appears as though they've attempted to cover up the graffiti. They forgot some in the back, or maybe some kids recently did it. Regardless or not if this should be considered "art," it's interesting enough and worth a stop!

[Katie, 10/13/2012]

Prada.

Prada Store

The Prada Store, which stands in an otherwise empty basin of the Chihuahuan Desert (and is actually an art project), has recently suffered some serious abuse. Lightning knocked out its security cameras. Vandals sprayed it with graffiti. Bullet holes scar its display window (the glass was replaced years ago with bullet-proof laminated plastic). Someone ran over its dedication marker.

Its local curators want to repair the damage, but money is tight and they reportedly may just let the Prada Store crumble unless they can get some regional support. A good first step would be to stop trying to destroy it....

[RoadsideAmerica.com Team, 03/29/2011]
Marfa Prada Store

Established on October 1, 2005, Art Production Fund and Ballroom Marfa present Prada Marfa, "a site specific, permanent land art project" by artists Elmgreen and Dragset. The wonderful architects are Ronald Rael and Virginia San Fratello; Joerg Boettger. The Prada store was constructed by The Maxwell Company.For more info... go see it yourself! Sure you might have better things to do but hey this is a once-in-a-lifetime place to visit, I suggest you get off your lazy butt, take your eyes off the computer and come down to little Valentine, Texas right now! You heard me -- NOW! Go, go, go!

[Nicole Anderson, 04/09/2010]

Nearby Offbeat Places

Rattlers and ReptilesRattlers and Reptiles, Fort Davis, TX - 38 mi.
Mexican Restaurant John Madden TributeMexican Restaurant John Madden Tribute, Van Horn, TX - 36 mi.
Border Patrol 9/11 MemorialBorder Patrol 9/11 Memorial, Alpine, TX - 52 mi.

Latest Tips Across Roadside America

Catch up on the latest discoveries from the road.

Explore Thousands of Oddball Tourist Attractions!

Unique destinations in the U.S. and Canada are our special obsession. Use our attraction recommendation and maps to plan your next road trip.

July 29, 2015

My Sights

Map and Plan Your Own Roadside Adventure

Try My Sights

Roadside America app
Roadside Presidents app

Texas Latest Tips and Stories

Latest Visitor Tips

Sight of the Week

Sight of the Week

Cotton Museum: Lizard Man!, Bishopville, South Carolina (Jul 27-Aug 2, 2015)

SotW Archive

USA and Canada Tips and Stories

More Sightings

Sightings. Arrives without warning. Leaves no burn marks. A free newsletter from RoadsideAmerica.com. Subscribe now!
RoadsideAmerica.com Hotel & Motel Finder

Special online rates for hotels & motels.

Book Online Now