Secret Caverns Billboard Detail:
Your Destination
First and foremost, this attraction's billboards hammer home your ultimate destination. The critical sell of Secret (vs. neighboring Howe Caverns) is along the last mile of road that the two caves share.
Secret Caverns billboards maintain their scary drumbeat of imagery, slogans, and enticements . . . right up to the Howe Caverns driveway. It's still another mile to Secret's entrance, and most visitors arrive in a strange fog.
"What is this place?" they say.
Or, simply, "What?"
