The Spirit of Mahlon Haines.

Haines Shoe House

Field review by the editors.

Hallam, Pennsylvania

The Shoe House was built in 1948 (and completed in 1949) by Colonel Mahlon Nathaniel Haines, the flamboyant "Shoe Wizard," for advertising purposes. Haines walked up to an architect, handed him an old work boot, and said "Build me a house like this." Haines owned forty shoe stores in Maryland and Pennsylvania, was a millionaire and an honorary Indian chief, and knew the value of self-promotion. Haines would stand up at baseball games and offer $20 to anybody who knew who he was.

Mahlon stained glass.

A short drive up Shoe House Road, and that pinkish stucco boot looms up on the left. There's a shoe mailbox out front, and a boot-decorated fence surrounding the yard. The dog house is shaped like a boot. Every window in the Shoe House is decorated with a stained-glass shoe. The front door frames a stained-glass portrait of the Colonel holding shoes.

The 25-ft. tall, 48 ft. long work boot was constructed near the highway, where drivers could see the giant advertisement for his store. But the Shoe Wizard, a generous man, also wanted to "give back," as they say, to the community. So he made the shoe available as a weekend vacation spot for 38 elderly couples each year (Yes, the elderly -- exactly who we would pick to stay in a 5-level, cramped staircased, low-ceilinged oddity).

Rear view of the Shoe House.
Back of the Shoe House, where fire escapes were installed in the 1960s.

Haines also invited lucky newlyweds affiliated with his shoe stores to spend a romantic week in the shoe, served by a live-in butler and maid. And everyone went home with free pairs of shoes. The vacation "king and queen" treatment continued for a few seasons, and then the Shoe House settled into a groove as a local oddball landmark.

Today, as then, the house is cramped by the geometry of shoe architecture, with guides gesturing to Shoe Wizard-abilia around the corner, while tour guests carefully avoid putting elbows through the stained-glass windows. There are historic photos, and promotional items devised by the Wizard, such as the fans he gave to each visitor.

Signs on Shoe House property.

The tour now features more on the "butler" and the "maid," their separate quarters and shared sink-- quite amazing that they could fit in the Shoe House at all with rollicking newlyweds and octogenarians. We understand why the explosion of 1950s suburbia didn't spawn endless rows of shoe houses.

Mrs. Irene Klein, one of the original Shoe House honeymooners, was in our tour group. As we jammed into the toe parlor, she told of her and hubby Russell's week-long stay in 1950, all expenses paid by the Shoe Wizard -- who they never actually met. Irene's sister Olive worked in a Haines Shoe store in Lewisburg, and secretly submitted their names as candidates for a Shoe House vacation contest. What Irene recalls about the Haines stores: "All the shoes were $1.98."

For many years, tourists could stand on the shoetop observation platform, imagining what it was like in the loafers of the Wizard himself, gazing out over the surrounding farmland and toward the distant Susquehanna River. Due to insurance concerns, that part of the tour has been phased out.

Haines died in 1962, and the Shoe House has had several owners since, including an orthodontist who ran tours for twenty years and sold ice cream from a small snack bar in the heel. An owner couple who bought the house in 2004 allowed a hotel chain to repaint the shoe in 2007 as part of a save-a-landmark PR campaign. By 2015, the Shoe House had been sold again to new owners who are maintaining its tourist attraction traditions.

Also see: Shoe Building, Bakersfield, CA | Shoe House, Webster, SD

Haines Shoe House

The Haines Shoe House

Address:
195 Shoe House Rd, Hallam, PA
Directions:
Just south of Rt. 30, west of Hellam, north off Hwy 462 on Shoehouse Rd.
Hours:
1st day Spring-mid-Nov. W-Sa 11-7, Su 11-5. Ph: (717) 683-6328
Admission:
Tours $5/person, Children 5 and under free. Group rates available.
RA Rates:
Major Fun
Save to My Sights

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