Valentine, Texas: Prada Marfa
A fake luxury boutique store, set in the middle of a desert, and sealed so that no one can ever enter. Its remote location makes it a target of after-dark morons, sometimes with guns. Legally declared a "museum" in Sep. 2014 to prevent its demolition.
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While driving in west Texas a friend and I passed a building with the sign "Prada." I thought it said Pravda, the Russian newspaper, and we had to go back and look at this store in the middle of nowhere. My friend explained to me that Prada was a high class shoe and handbag company. But this building was no store. It was a WORK OF ART! Art is something unique and special and moves your heart or touches your spirit. This is not art. It is humor and it is very funny. Someone scrawled on the plaque explaining the exhibit. "This is not art. This does not belong in west Texas!"
In the store windows, some shoes and handbags are displayed.
Next time I go back I am going to play a joke on the artist. I will have a large banner that I will hang across the top of the building. It will read "Grand Opening Valentine's Day 2025."
[Brian Mcdermott, 02/13/2006][Previous 5 items] Page of 3
Prada Marfa
- Address:
- US Hwy 90, Valentine, TX
- Directions:
- On the south side of US Hwy 90 less than two miles west of the tiny town of Valentine. Despite its name, it's many miles from Marfa.
- Admission:
- Free
- RA Rates:
- Worth a Detour
Nearby Offbeat Places
Border Patrol Blimp, Marfa, TX - 17 mi.
McDonald Observatory, McDonald Observatory, TX - 30 mi.
Rattlers and Reptiles, Fort Davis, TX - 38 mi.Latest Tips Across Roadside America
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Installed as a "site specific, permanent land art project" in October, 2005, the artists are Elmgreen and Dragset, commissioned by the Art Production Fund and Ballroom Marfa. The plaque notes: "The structure includes luxury goods from the fall 2005 collection. However, the sculpture will never function as a place of commerce, the door cannot be opened." The Prada company gave permission for use of their logo.